AI & Machine Learning
Personal Branding Case Study
A self-driven branding journey exploring logo iteration, cohesive color theory, and visual identity — building a unified personal brand that bridges design, tech, and creativity.
Year :
2022
Industry :
Self
Client :
Self
Project Duration :
2 weeks
Problem :
I wanted to create a personal brand that reflected both my professional side and my creative, experimental approach. While I knew the color direction I wanted from the start, the real challenge was crafting a logo and identity that felt authentic across multiple projects and brands.
Solution :
Went through multiple iterations of logos, exploring different typefaces, shapes, and minimal iconography until the design felt versatile enough to represent my range — from design and tech projects to lifestyle ventures. The final look was guided by the original color palette I envisioned, emphasizing modern simplicity and personality
Challenge :
- Balancing a clean, timeless logo with a bit of edge and individuality.
- Keeping cohesion between sub-brands (like FrickForm, Fuzzy Hopers, etc.) while maintaining one core identity.
- Avoiding over-design during iteration — knowing when to stop refining.
Summary :
The final branding established a recognizable identity system that translates across platforms, products, and creative directions. The colors anchor everything visually, while the logo flexibility allows each brand to have its own variation — tying all my work together under one cohesive image.
More Projects
AI & Machine Learning
Personal Branding Case Study
A self-driven branding journey exploring logo iteration, cohesive color theory, and visual identity — building a unified personal brand that bridges design, tech, and creativity.
Year :
2022
Industry :
Self
Client :
Self
Project Duration :
2 weeks
Problem :
I wanted to create a personal brand that reflected both my professional side and my creative, experimental approach. While I knew the color direction I wanted from the start, the real challenge was crafting a logo and identity that felt authentic across multiple projects and brands.
Solution :
Went through multiple iterations of logos, exploring different typefaces, shapes, and minimal iconography until the design felt versatile enough to represent my range — from design and tech projects to lifestyle ventures. The final look was guided by the original color palette I envisioned, emphasizing modern simplicity and personality
Challenge :
- Balancing a clean, timeless logo with a bit of edge and individuality.
- Keeping cohesion between sub-brands (like FrickForm, Fuzzy Hopers, etc.) while maintaining one core identity.
- Avoiding over-design during iteration — knowing when to stop refining.
Summary :
The final branding established a recognizable identity system that translates across platforms, products, and creative directions. The colors anchor everything visually, while the logo flexibility allows each brand to have its own variation — tying all my work together under one cohesive image.
More Projects
AI & Machine Learning
Personal Branding Case Study
A self-driven branding journey exploring logo iteration, cohesive color theory, and visual identity — building a unified personal brand that bridges design, tech, and creativity.
Year :
2022
Industry :
Self
Client :
Self
Project Duration :
2 weeks
Problem :
I wanted to create a personal brand that reflected both my professional side and my creative, experimental approach. While I knew the color direction I wanted from the start, the real challenge was crafting a logo and identity that felt authentic across multiple projects and brands.
Solution :
Went through multiple iterations of logos, exploring different typefaces, shapes, and minimal iconography until the design felt versatile enough to represent my range — from design and tech projects to lifestyle ventures. The final look was guided by the original color palette I envisioned, emphasizing modern simplicity and personality
Challenge :
- Balancing a clean, timeless logo with a bit of edge and individuality.
- Keeping cohesion between sub-brands (like FrickForm, Fuzzy Hopers, etc.) while maintaining one core identity.
- Avoiding over-design during iteration — knowing when to stop refining.
Summary :
The final branding established a recognizable identity system that translates across platforms, products, and creative directions. The colors anchor everything visually, while the logo flexibility allows each brand to have its own variation — tying all my work together under one cohesive image.