Rendering
Greenwood Rendering Project
Visualization project of a beach concept.
Year :
2024
Industry :
Design & Real estate
Client :
Calusa Bay Design
Project Duration :
6 weeks
Problem :
The client needed a high-quality rendering of a custom home to attract buyers before construction began. Without visuals, listings weren’t getting attention and potential buyers struggled to imagine the final property.
Solution :
Created a realistic 3D render showcasing the home’s architecture, interior flow, and landscaping. Focused on lighting and material realism to match the builder’s vision and communicate design intent clearly to prospective buyers.
Challenge :
- Achieving photorealistic lighting that matched the expected environment and time of day.
- Working from incomplete construction drawings, requiring interpretive modeling.
- Tight turnaround: marketing campaign was already scheduled.
Summary :
The render became the centerpiece of the pre-sale campaign, used on MLS listings and social media. The property received multiple offers before the foundation was poured, validating the power of visualization in real-estate marketing.
More Projects
Rendering
Greenwood Rendering Project
Visualization project of a beach concept.
Year :
2024
Industry :
Design & Real estate
Client :
Calusa Bay Design
Project Duration :
6 weeks
Problem :
The client needed a high-quality rendering of a custom home to attract buyers before construction began. Without visuals, listings weren’t getting attention and potential buyers struggled to imagine the final property.
Solution :
Created a realistic 3D render showcasing the home’s architecture, interior flow, and landscaping. Focused on lighting and material realism to match the builder’s vision and communicate design intent clearly to prospective buyers.
Challenge :
- Achieving photorealistic lighting that matched the expected environment and time of day.
- Working from incomplete construction drawings, requiring interpretive modeling.
- Tight turnaround: marketing campaign was already scheduled.
Summary :
The render became the centerpiece of the pre-sale campaign, used on MLS listings and social media. The property received multiple offers before the foundation was poured, validating the power of visualization in real-estate marketing.
More Projects
Rendering
Greenwood Rendering Project
Visualization project of a beach concept.
Year :
2024
Industry :
Design & Real estate
Client :
Calusa Bay Design
Project Duration :
6 weeks
Problem :
The client needed a high-quality rendering of a custom home to attract buyers before construction began. Without visuals, listings weren’t getting attention and potential buyers struggled to imagine the final property.
Solution :
Created a realistic 3D render showcasing the home’s architecture, interior flow, and landscaping. Focused on lighting and material realism to match the builder’s vision and communicate design intent clearly to prospective buyers.
Challenge :
- Achieving photorealistic lighting that matched the expected environment and time of day.
- Working from incomplete construction drawings, requiring interpretive modeling.
- Tight turnaround: marketing campaign was already scheduled.
Summary :
The render became the centerpiece of the pre-sale campaign, used on MLS listings and social media. The property received multiple offers before the foundation was poured, validating the power of visualization in real-estate marketing.